Joy Sasitorn
CPA, Founder & Managing Director

Born in Thailand, Joy graduated Bachelor degree from Thammasat University in 2002, with the 2nd class of honors majoring in commerce and accountancy. This was followed by a year of Master Degree in International Financial Markets at Southampton University in England, where advancing her Accountancy and Finance expertise and developing complete fluency in English language.


Joy commenced her first career in 2003 with the very renowned international financial organization in Arthur Andersen (Thailand) in auditing and 3-year working expertise experience in the area of merger and acquisition in KPMG Thailand as a financial adviser.


In 2010 she joined WCA Co., Ltd which is the world largest and the most powerful network of independent freight forwarders.  With her 8-year working experience with the last position of Chief Financial Offer (CFO), this gave her an extensive range of significant experience working internationally. She spent most of this 8 year to supervise and oversee all functions of the accounting department in every region across the world.


After that, Joy established SMEBAAS and brings along with her highly professional Accounting and Finance expertise, an entrepreneurial, enthusiastic, independent and understanding personality that offer clients the very best possible necessary support to satisfy the clients’ need.

account service in bangkok

Aam Raphassa
Partner of Business Advisory Services

Aam was born in Bangkok, Thailand. She graduated high school from Stri Sri Suriyothai School in English-French program with the 1st honor. Then She continued studying for Bachelor degree with 2nd honor degree in Faculty of Arts (Major in English) from Mahidol University.


After graduated, Aam started working in international firms in various types of companies; education, production, distribution, and business service. She worked for WCA Co., Ltd, the world’s largest and most powerful network of independent freight forwarders, Rabbit Digital Group Co., Ltd, the successful digital marketing agency group of Thailand, and Logistic People (Thailand) Co., Ltd., the famous business outsourcing solutions from Germany.


All were the great chance for her to gain knowledge and experience in Thailand organizations’ regulations, human resources management, payroll management, and administration management. Most importantly, it was her best chance to learn the business system from each type of business in depth and gain more understanding on customer need in each field.


From experiences in various business types, Aam decided to be a partner of SMEBAAS to provide business consulting service in order to support all SMEs with the best service and great benefits to run their business smoothly and successfully in Thailand.