SMEBAAS

Joy Sasitorn
CPA, Founder & Managing Director

Sasitorn’s extensive education significantly boosts her leadership in finance. Graduating with a Master’s in International Financial Markets from the University of Southampton, UK, she gained advanced insights into global financial strategies, risk management, and market dynamics. This rigorous program refined her ability to navigate complex financial environments with precision and foresight.

 

Thammasat University, one of Thailand’s top universities, awarded Sasitorn a second-class Bachelor of Accounting degree. Her achievement shows her dedication and ability, and the university’s focus on producing top financial professionals has improved her analytical and problem-solving skills. These foundations support her strategic financial planning and operations.

 

Sasitorn is a seasoned finance executive and CPA with vast experience in both domestic and international firms, including leadership roles at Big 4 firms. She has successfully led cross-functional teams, executed ERP system implementations, and directed financial strategies at the CFO level across industries such as healthcare, logistics, hospitality, and non-profit organisation. Her core competencies include financial reporting, budgeting, tax management, and business forecasting.

 

Sasitorn’s expertise is invaluable to SMEs looking to scale operations, streamline financial processes, and improve profitability. With her experience in implementing ERP systems and managing comprehensive financial functions, she enhances operational efficiency and ensures sustainable growth. She expertly oversees financial reporting, cash flow, and tax compliance to keep organisations financially healthy and competitive. Her strategic initiatives, such as advising on refinancing and optimizing budgets, enable businesses to make data-driven decisions that foster long-term success.

 

Her deep knowledge of finance, accounting, and business planning—gained from leading both major corporations and startups—allows her to offer impactful advice to SMEs, helping them thrive in competitive markets.

Thanita Wattanamatiphoj
CPA, business and tax advisor

Thanita’s robust education enhances her finance leadership skills. She graduated with a 3.88 GPA and was on the Dean’s list from Thailand’s top university with a Master’s in Financial Management. This advanced international programme gave her cutting-edge financial strategies and management skills to tackle global financial challenges.

 

Chulalongkorn University, another prestigious Thai university, awarded her a Bachelor of Accounting with second-class honours and a 3.33 GPA. Since Chulalongkorn University produces top business and accounting experts, Thanita’s analytical skills and competence are strengthened. Her precision and strategic vision in financial operations stem from her exceptional schooling.

She is an established finance executive and CPA with experience in domestic and international corporations, including Big 4 firms. 
 
She managed cross-functional teams, strategic refinancing, and ERP implementations. She has held CFO and Finance Director positions in retail, media, real estate, and finance. Financial reporting, planning, tax compliance, and business optimisation are her specialities.
 
SMEs aiming to grow benefit from Thanita’s expertise in complex financial matters, both locally and globally. She can improve business processes and operational efficiency by deploying financial systems like ERP and leading multi-functional teams. She employs smart financial techniques to maintain financial health and promote development and sustainability.
 
Thanita also manages financial reporting, cash flow, and tax compliance to keep organisations compliant and profitable. Her expertise in strategic initiatives including refinancing huge loans and cost reduction helps firms make informed decisions that boost their competitiveness.
 
Due to her wide industry finance, accounting, and business planning knowledge. Her experience heading finance functions at major organisations and startups helps her advise SMEs.